RIJKSOVERHEID X DONNIE - KNALPLANGA — Darren Smith Photographer

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Darren Smith is an Amsterdam-based photographer whose work explores the intersection of identity, ritual, and social environments, focusing on how individuals construct and perform presence within collective contexts.

Since 2016, his work Mayflies is a photographic series that continues to evolve on temporary communities, ritual time, and the construction of identity. The project is regularly expanded.

RIJKSOVERHEID X DONNIE - KNALPLANGA

Key Visual

Client: Ministerie van Infrastructuur en Waterstaat
Agency: Roorda Reclamebureau
Director: Michael Middelkoop
Producer: Marcel Ossendrijver
Creative: Willem Droog, Stefan Apswoude, Joeri Jansen, Tom van der Veldt en Dyon Ruiter

IDEA: Together with Donnie (well known from his summer hit 'Snelle Planga'), ROORDA made a videoclip that should lead kids to protect their eyes with firework glasses during New Years Eve 2018. It positions the firework glasses to be cool while wearing them. Turning dull safety goggles into a fashion item by making use of a national hype with rapper Maradonnie.