BRAND ACTIVATION: THIS IS WHO I WANT TO BE.

Client: Gardens of Babylon
The Monastery Festival 2018
Pop-up / concept studio activating spaces with event guests on festival grounds.
Media: Online content

Within festival grounds situated on an old monastery, Darren built his studio and invited the patrons he encountered to join in an exploration of experiencing the festival spaces in different ways. The photos are a way of connecting people and showing the interconnected relationships that define their festival families.

To enter the studio, participants were asked to do three things in order to enter the space:

1. PERFORM A RANDOM ACT OF KINDNESS TO A STRANGER.
2. LEAVE SOMETHING BEHIND (ENTER LIGHTER)
3. EXIST IN THE MOMENT





© 2019 Darren Smith