BRAND ACTIVATION: THIS IS WHO I WANT TO BE.


Project in collaboration with the Gardens of Babylon shot at the Monastery Festival  2018.

Within festival grounds situated on an old monastery, Darren built his studio and invited the patrons he encountered to join in an exploration of experiencing the festival spaces in different ways. The photos are a way of connecting people and showing the interconnected relationships that define their festival families.

To enter the studio, participants were asked to do three things in order to enter the space:

1. PERFORM A RANDOM ACT OF KINDNESS TO A STRANGER.
2. LEAVE SOMETHING BEHIND (ENTER LIGHTER)
3. EXIST IN THE MOMENT

Client: Gardens of Babylon
Photography + Concept: Darren Smith
Assistant Photographer: Gaston Vasquez
Producer: Manon Lens
























2018© Darren Smith  — Amsterdam